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By now, we've come to at least a tacit understanding about investor sentiment and the media. But how to apply that knowledge? How does an investor go about monitoring the media? Fisher Investments Press author Michael Hanson believes there is so much information out there that just the thought of keeping up with everything can feel tremendously daunting. From his years of sifting daily through the world's media, he has come up with a few tricks to help you gain the most relevant data and interpret it correctly in the least amount of time.
Who Are You Getting News From?
Not all stories are created equal. Through what delivery systems and outlets do you get your information? How diverse is it? Who's writing it? Is it a cub financial reporter from the Fresno Bee or an editorial in the New York Times from Warren Buffett? Fisher Investments Press author Michael Hanson believes authorship makes a big difference.
Read What’s Popular, and Also What's Fringe
Remember, the media becomes your friend when you read what everyone else is reading because that's the news getting priced in fullest. Fisher Investments Press author Michael Hanson recommends if you're looking to understand sentiment and communal thought, get intimate with the world’s biggest, broadest publications. The Wall Street Journal and New York Times are a good start. But even these are somewhat limited because they are so US-focused. Once you know what the biggest outlets are saying, then you can dig deeper and search for news and trusted sources that are off the beaten path for new ideas.
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